Glossary

Halftone
A halftone is a reproduction in printing of artwork. It has values between 1 and 100% . It can be black and white or color. Halftone is a term left over from the days of the offset camera. Continuous tone photos were shot through a screen to create a "line shot" of a grid of various size dots. Today we still use the word halftone, but the more proper term would be scanned image. The same process happens in scanning- you create a "screened" (DPI) image of what originally had no screen or dots.

Hard copy
The permanent visual record of the output of a computer. It is the same as "laser copy" today. It used to be referred to as camera copy.

Hardcover
A style of binding that includes text, endpapers and a case. Hardcover binding is opposed to a paperback binding.

Head and tailbands
At the top and bottom of the spine of a hardcover book, you may see a small amount of (typically) cotton appearing as 1 color or 2 colors. It is between the pages of the text and the case. These are head and tail (or foot) bands. No longer functional, they are purely decorative.

Inkjet
A high speed printing process in which jets of ink are broken up into electrostatic ally charged drops which are guided by a computer program into position. Most labels on magazines with names and addresses are inkjetted.

Insert
An insert is anything in a magazine, catalog or book that is not printed the same way as the rest of that magazine, catalog or book. That might mean they way it is printed (4 color instead of 1 color) or the paper it is on. Inserts range from a BRC (Business Reply Card) in a magazine to a full 16 page 4 color insert in a book for example.

Jacket
A jacket on a book is no different than a jacket on a person. It is removable, and it does offer some protection. Typically book jackets (or dust jackets named because they kept the dust off books) contain marketing information on their flaps (the part of the jackets that turn in.)